100 families. One story.
Let your child’s shoes be made with what you and 99 other families tell us.
Your number is on the sole, and grows with your child.
The first 100 families have their number printed on the sole of the Founding Series. Families who join later get a number too.
- 0001–0100
- Founding Family No. 0064Printed sole, the vote, the first prototypes
- 0101 onwards
- Family No. 0127Community, events, measuring reminders
What do Founding Families get?
A vote on new designs
Twice a year we share sketches of new designs with you, and we decide together which one gets made.
Be the first to try new pairs
Prototypes go to Founding Families first. Your child wears them for a month and you give us feedback; the pair is yours to keep.
Measurement reminders
Save your child’s measurements to your profile, and we’ll remind you when it’s time to measure again.
Parent circles
Private online sessions with specialists, and movement workshops.
First exchange free in every size
For Founding Families, the first exchange is free in every new size.
Get my family number
- Get your number
- Add a measurement
- Join the first vote
All 100 Founding Families have joined. You can still get a family number and join the community.
You’re registered
Welcome.
Preview: your details were not saved.
Your vote has been recorded. We’ll email you the results and the first drawings of the chosen design.
Preview: your details were not saved.
Votes so far
- Lucciola 42%
- Riccio 34%
- Trottola 23%
Frequently asked questions
Does it cost anything to join?
No. Becoming a Founding Family is free, and there’s no obligation to buy.
What happens once 100 families have joined?
Registration stays open, and new families get the next number. The printed sole and the vote are for the first 100 families only. We don’t mean this as a reason to hurry; it’s our thank-you to the first families.
Do I have to try the prototypes?
No. Before each prototype round, we ask which families would like to take part.
I have more than one child. Does each get a number?
The family number belongs to your family. You can add more than one child to your profile; the same number goes on all their soles.
What do you use my data for?
Only to run the programme, send measurement reminders and, if you’d like, send content suited to your child’s age. The details are in the Privacy Notice (KVKK).
What if I want to leave?
You can leave from your profile in one click. Shoes with your number on the sole are yours to keep.